English title: Spotlight Switzerland

Author(s): Michèle Ernst Stähli -

Language: English

Type: Book chapter

Year: 2012

Abstract

Since the 1980's, Switzerland has a strong telephone survey culture. However, the decline of landlines in favor of mobile connections challenges the whole Swiss survey landscape. This article shows the evolution of the telephone usage in Switzerland as well the specific survey climate and delineate the difficulties and possible solutions in order to produce reliable data.

From page no: 25

To page no: 36

Anthology: Telephone Surveys in Europe: Research and Practice