English title: The value patterns of the Estonian population

Author(s): Veronika Kalmus -

Language: English

Type: Book chapter

Year: 2010


The chapter examines values of the Estonian population. A large part of the comparative studies dealing with values has focused on differences between cultures, ethnic groups and/or generations, assuming by default that intra-cultural differences in the values of men and women are insignificant. Based on the previous research conducted in Estonia, which does not confirm this assumption, the chapter pays special attention to the differences and similarities in the values of men and women in Estonia. Empirical data derive from the Me. The World. The Media survey that was conducted by the Institute of Journalism and Communication at the University of Tartu in cooperation with the Faktum and Saar Poll research companies (survey waves in December 2002, November 2005 and September-October 2008; sample size 1,470, 1,475 and 1,507 people respectively, aged 15–74). For the contextualisation and comparison of the cultural processes taking place in Estonia, the chapter also relies on data from the 2008 European Social Survey. The pronounced difference in the values of men and women distinguishes Estonia from other European countries, especially from Northern Europe. Estonian men are characterised by greater value scepticism as compared to women; their value set is more one-sided and stressful, being more oriented towards success and progress. Estonian women and girls place greater importance on the majority of the remaining values, including orientation towards a secure environment, the harmonious development of personality, and self-expression. It can be expected that the failure of goals related to success and progress, caused by the economic crisis, will have a more devastating impact on men’s health and quality of life, since alternative ideals and interests that could provide support exist to a lesser degree in the value sets of men.

From page no: 114

To page no: 116

Anthology: Estonian Human Development Report 2009

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