English title: Time spent on television in European countries
Author(s): Maurice Vergeer - Marcel Coenders - Peer Scheepers -
Type: Book chapter
This study aims to explain the variation in time spent on watching television in 15 European Union countries, using determinants defined at the individual level, and characteristics defined at the national level, such as the number of channels and nature of the television supply. The results of the multi-level analysis show that the number of channels in countries has no effect on time spent on television. Yet, the more diverse the programme supply on public broadcasting channels in different countries, the less time people spend on watching television. However, this relation decreases when more commercial channels are available to watch. This suggests that EU citizens, having commercial channels as alternatives, avoid a diverse programme supply in favour of commercial programme supply.
From page no: 54
To page no: 73
Anthology: MEANINGFUL MEDIA. Communication research on the social construction of reality