Der Einfluss positiver und negativer Stimmungen von Befragten auf ihr Antwortverhalten in politischen Meinungsumfragen.
English title: The influence of positive and negative moods of respondents on their response in political opinion polls.
Author(s): Sylvia Kämpfer - Michael Mutz -
Type: Journal article
Empirical research in social and political science is fundamentally based on survey data. In these surveys respondents are usually asked for judgments and opinions about political issues, e. g. their satisfaction with the government or the evaluation of the state of the economy. This paper argues that these judgments do not solely rely on rational considerations of the issue to be assessed, but also reflect the mood experienced by the interviewee. Using the German samples of the European Social Surveys 2006 and 2012 it can be demonstrated that many of the indicators frequently used in political opinion polls are strongly influenced by the affective state of the respondent in the days preceding the interview. As expected, a positive mood lead to more positive judgments on political issues while negative affective states result in more negative judgments. Further analyses indicate that these effects are more pronounced in those respondents who are not thoroughly informed about political issues and spend only little time to catch up with current affairs.
From page no: 268
To page no: 294
Journal: Politische Vierteljahresschrift