English title: Why Values?
Author(s): Micha Strack - Carsten Gennerich - Norbert Hopf -
Type: Book chapter
Why interested in values? In (German) textbooks they almost did not exist. Up to the nineteen-eigthies, there were only Rokeach´s cards – the list quite arbitrary, the ranks cumbersome. Nowadays, however, the semantically universal value circle of Schwartz exists. The circle is not only replicable in the SVS, but also in a variety of item-sets (1st study: reanalyses of surveys like ALLBUS, Shell-Youth study a.o.) and a self developed short-form (2nd study: 14-Bipole-VQ). For the Schwartz´ PVQ-21 European norms already exist (1st study: reanalysis of the ESS). We do not agree with the critical view of Mohler & Wohn (2005). Accepting the value cycle as a general content model of values (thesis 1), we are able to resolve meaning vagueness (thesis 2) in related personality constructs (3rd study: justice sensitivity, social responsibility, immanent versus ultimate just world). According to thesis 3 the value circle can serve as tool to visualize social milieus (examples in 1st study). The SINUS-milieu axes could be interpreted in a new way. According to thesis 4, values power most of the psychological phenomenons. They differentially predict attitudes and choices (examples in the 1st and 3rd study; pet or music preferences in the 4th and 5th study). They moderate knowledge representations of objects (6th study: assimilation and contrast in representations of brands). Metaperceptions of values attributed to others are the core of psychology of social relations (5th study: similarity and friendship, 7th study: intergroup conflict). Behavior is driven by situational values. The value-fit hypothesis is already empirically established. Much more seldom are studies of value change by value laden environments (8th study: value change by off-the-job training). The value circle might solve the systematisation of situations. For now, we operationalize value laden situations in vignettes (9th study: dependence of ethical justifications on personal and situational values). In order to treat the person-situation-interaction systematically, it is necessary that subjects, situations, and actions vary representatively around the values circle. The design and expectations are elaborated. Because of the complementarity of values the integrationists approach has to detect a curvilinear relation (thesis 5), which might be made possible by the completeness of the value circle (shown by thesis 1).
From page no: 90
To page no: 130
Anthology: Sozialpsychologie und Werte