English title: The basic motivational drivers of northern and central European farmers

Author(s): Ivo Baur - Martin Dobricki - Markus Lips -

Language: English

Type: Journal article

Year: 2016


Farmers are key actors in land management confronted with society’s increasing demand for public goods. Understanding farmers’ values and motivations is essential to policy makers to foster more sustainable production practices. So far, no definite value profile for European farmers exists. Based on Schwartz’s theory of basic human values, we statistically analyzed six rounds of the European Social Survey to explore farmers’ value orientations in Austria, Denmark, Finland, Germany, the Netherlands, Sweden, and Switzerland. Our results revealed that farmers are less open to change and instead more conservative in their value orientation than the general population. Comparison of value orientations across farmers showed that this value profile is particularly pronounced for Austrian, Finnish, and German farmers. Furthermore, there is a slight tendency for farmers to be less motivated by self-interest and instead more concerned with common welfare than the general population, but this observation needs further validation. Based on these value profiles, we argue that agri-environmental schemes will receive better acceptance when they represent a long-term modification of existing schemes, when they do not trade off commodity production, and when they provide benefits to society. Compensation for income losses resulting from reduced on-farm output appears to be an ineffective incentive.

Volume: 46

Issue: 0

From page no: 93

To page no: 101

Refereed: Yes

DOI: 10.1016/J.JRURSTUD.2016.06.001

Journal: Journal of Rural Studies

By continuing to visit our site, you accept the use of cookies. We use cookies for website functionality
and analyzing site usage through anonymized Google Analytics tracking. [Read more]