English title: A futurist's thoughts on consumer trends shaping future festivals and events
Author(s): Ian Yeoman -
Type: Journal article
Purpose: In order to understand the future of organised events and festivals it is necessary to understand the patterns of change associated with their consumption. This viewpoint paper identifies ten significant consumer trends derived from global omnibus data as key social forces likely to affect the behaviours and actions of future festival and event goers. Design/methodology/approach: The trends data has been sourced from http://nvision.futurefoundation.net/, an online consumer omnibus survey of households worldwide. Findings: The author identifies ten trends of significant importance which represent the present and future behaviour's of festival and event goers. Originality/value: Derived from this viewpoint, an enhanced understanding of what the future could be, and the forces influencing it, provides festival and event organisers with the potential to shape that future. This paper identifies trends of significance in order to inform future decision making.
From page no: 249
To page no: 260
Journal: International Journal of Event and Festival Management