ESS Mixed Mode Experiment Results in Estonia (CAWI and CAPI Mode Sequential Design)
English title: ESS Mixed Mode Experiment Results in Estonia (CAWI and CAPI Mode Sequential Design)
Author(s): Mare Ainsaar - L. Lilleoja - Kaur Lumiste - Ave Roots -
Type: Report, working paper
This report gives the first overview of the main result of the European Social Survey (ESS) mixed mode experiment in Estonia conducted in 2012. The mixed mode experiment in Estonia was carried out as a part of the European Social Survey (ESS) Mixed Mode Methodology Programme. The aim of the experiment was to investigate the feasibility of using a mixed mode data collection process compared to traditional face-to-face data collection methodology. The mixed mode data collection was organised as CAWI (online) and CAPI mode sequential design. The experiment proved that the online mode does indeed capture the younger and educated urban population better. This population is difficult to reach with the traditional face-to-face mode. Several data quality indicators proved the benefits of the online mode as well. However, preliminary analyses also detected mode effects, which could make it challenging to combine the data of the two modes. The success of the Estonian mixed mode experiment stemmed from active data collection via the Internet.
Institution: University of Tartu
Number of pages: 27