English title: Studying Values: Personal Adventure, Future Directions

Author(s): Shalom H. Schwartz -

Language: English

Type: Journal article

Year: 2011


This article first gives a brief overview of my adventures in developing two theories of values and the methods to measure them. First came my theory of the basic values on which individuals in all cultures differ. Then, quite unexpectedly, the opportunity arose to develop a theory of cultural values on which societies differ. As the story unfolds, I tell of failures, triumphs, and challenges. Values research has expanded in the past two decades beyond my wildest early imaginings. The second section of the article presents some ideas about future directions worth pursuing in values research. It describes competing theories and controversies as well as ways to go beyond them. I hope it will stimulate further advances in this field to which I have devoted more than 20 years.

Volume: 42

Issue: 2

From page no: 307

To page no: 319

Refereed: Yes

DOI: 10.1177/0022022110396925

Journal: Journal of Cross-Cultural Psychology

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