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6th ESSTrain “Mixed Mode Surveys” 30 April - 1 May, 2009 Ljubljana
When planning a survey, many decisions have to be made and one of the most important decisions concerns the choice of data collection mode. At present a large variety of data collection methods are available for social surveys, which leads to methodological questions, such as, which methods is best? Each method has its advantages and disadvantages; each method also makes different logistical demands. Sometimes the choice for a particular data collection is easy and straightforward. But often the situation is more complex and one single method will not suffice. Therefore multiple modes of data collection or mixed modes have become more and more popular in survey practice.
The topic of this course is the methodology for mixed-mode surveys. I will give an introduction and overview of methodological issues involved in the designing, implementation, and evaluation of mixed mode surveys. We will discuss advantages and disadvantages of mixed-mode survey design and review common forms of mixed-mode design, reasons for using more than one mode in a survey and the consequences of mixed-mode. The emphasis will be on data quality and on ensuring equivalence in a mixed-mode design. Practical and theoretical considerations for the design and implementation of mixed-mode surveys will be discussed, we will not focus on the ICT aspects of mixed-mode design (software, programming) nor on the mathematics for adjustment, although general principles of adjustment will be reviewed.
The objective is to provide the participants with a thorough background on mixed mode methodology and with an empirical knowledge base on the implications of mixed-mode for questionnaire design, total survey error and logistics. A text on mixed-mode design and a power-point handout will be available for all participants.
Lecturer: Professor Dr Edith de Leeuw MethodikA/Department of Methodology and Statistics, Utrecht University.
Edith D. de Leeuw is professor in survey methodology at the department of methodology and statistics, Utrecht University. She received her Ph.D in survey methodology at the Vrije Universiteit Amsterdam, and was a Fulbright scholar at Washington State University and visiting scholar at UCLA. She is a senior fellow of the Interuniversities joint institute for psychometrics and sociometrics (IOPS) in the Netherlands and was recently awarded the visiting international fellowship at the university of Surrey.
Ms. De Leeuw is associate editor of JOS (http://www.jos.nu/) and member of the editorial board of Sociological Methods and Research, Field Methods, and MDA. She has published many articles in both Dutch and international scientific journals and co-authored books in the field of methodology and statistics, including the recently published International Handbook of Survey Methodology. Her most recent publications focus on mixed-mode surveys, children as respondents and comparative research. She has taught specialized courses on survey methodology both in Europe and the USA. More information and downloadable papers are available at http://www.xs4all.nl/~edithl/
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Training Courses 
